Just a Car Guy: advertising

Showing posts with label advertising. Show all posts

Thursday, August 16, 2012

the Hoover advertsing vehicle

10:10 PM advertising, unusual No comments

found on http://www.darkroastedblend.com/

a marketing idea in Germany gets worldwide attention, for sexist themed parking

4:21 PM advertising No comments

The spaces set aside for women are wider, well-lit, and closer to the exit, TheLocal reported, while those designated for men require the driver to skillfully maneuver the vehicle into the spot and avoid hitting cement pillars.

The mayor told Focus the parking policy is, above all, a publicity stunt to draw tourists' attention to the idyllic town of Triberg.

"Our city spends about 50,000 euros every year for marketing, and the parking action may have cost us 50 euros," Strobel told Focus.

http://worldnews.nbcnews.com/_news/2012/07/10/12664764-german-mayor-designates-parking-spaces-just-for-men?lite

minimilist but cool posters about movies by the artist Marcin Plonka

4:02 PM advertising, art, artist, movie No comments

“There are films where cars are a bit more important then anything else around them. Ladies and Gentlemen, please meet the cast.”
– marcin plonka

found on http://megadeluxe.com/sports/road-movies-poster-series-by-marcin-plonka

"official vehicle of America(tiny little 3 over the last a)"

9:27 PM advertising, corvette, informative No comments

in 1992, Chevrolet sponsored the America's Cup yacht America³ and so were able to designate the Corvette the "official vehicle of America^{3 "}

So it's a small little thing that might be overlooked when you read the big headline "Official vehicle of America". Nice advertising gimmick.

the Olympics mini Mini... 1.09 billion dollars of sponsorship gets some things past the "No Advertisement" rule

8:18 PM advertising, BMW, mini No comments

this is just the most obvious advertising/publicity gimmic that I've heard of... BMW mini's getting all the free press in the world (I'm guilty too aren't I) because they were brilliant enough to get these small 10 HP electric remote controlled Mini's to be on camera in every discus, javelin, and hammer toss event (So I heard, I don't watch the Olympics)

The International Olympic Committee has had a rule for a long time about no advertising or publicity by sponsors. Yeah, I bet they have a rule against performance enhancing drugs too... but since these R/C cars are on the field, I doubt that the IOC can pass a test that they followed that rule about advertising

"IAAF validates several different transporters. Yes, it happens to be the official partner of the London Games but there is no commercial delivery," he told a news conference.

(wow, this guy tells lies easily, he is relying on the "No visible Logo" technicality, like the shape, look, design, front, side, and back of the mini isn't instantly recognizeable and therrefore giving BMW Mini publicity, in violation of the rule)

"There is no link between the sponsorship and the coverage of the physical fact that these are mini Minis on the field of play," Lumme said.

The IOC's rule on advertising states that no form of advertising or other publicity shall be allowed in and above the stadia, venues and other competition areas which are considered as part of the Olympic sites."

"The Mini is an incredibly known globally, British icon. Again Rule 50 compliant. No logos," he said.

The London Games have received some $1.09 billion from sponsors wishing to be associated with the 2012 Olympics.

Information from http://bottomline.nbcnews.com/_news/2012/08/07/13166816-micro-minis-crash-olympics-despite-advertising-rules?lite

MINI’s owner BMW is, of course, a major sponsor of the 2012 Olympic Games and the cars are as much of a marketing tool as anything else, but a rather clever one in classic British fashion. The company is showcasing many of its zero emissions cars in conjunction with the event http://www.foxnews.com/leisure/2012/08/06/mini-mini-electric-cars-enter-london-olympics/

In the past, motorized boxes have been used to tote javelins, discuses, shots and hammers from the field back to their throwers, cutting down on time (and volunteer exhaustion). BMW was among the handful of brands that managed to get an exclusive marketing deal in the Olympic Park, and in the heart of one of the most significant sites of the London Games as well. The opportunity gave birth to the Olympic “Mini Minis.” http://london2012.blogs.nytimes.com/2012/08/05/mini-minis-help-keep-field-events-on-track/

The Mini MINI R/C cars will be used at both the Olympic and Paralympic games, and they join a fleet of 160 full-size BMW series E Active models and 40 MIni E hatchbacks as part of BMW's own all-electric Olympic team. http://www.autoblog.com/2012/08/02/olympics-to-use-mini-cooper-r-c-cars-for-javelin-discus-retriev/

Cool ad in the Comic Con magazine, good placement for this ad campaign

9:09 PM advertising, Chevrolet No comments

Buick is trying to get your attention... if their car making isn't getting your notice, maybe Shaq, Ving Rhames, or a beautiful blonde will

8:18 PM advertising, Buick, celebrity, humor No comments

Now, if Buick would just go back to making a GSX, GNX, etc etc... they would not need funny commercials, they would have serious free publicity. Why don't they? The Caddy (whatever) is a Corvette in an expensive suit. Make a Corvette in a Buick body, and let it be cool, not stodgy.

Videos via tom.semioli@badertv.com ;